Mod The Veg

As a 3D Technical Artist, I had the exciting opportunity to contribute to the #ModTheVeg campaign for Knorr, developed by The Invaders. This campaign aimed to shift the perception of vegetables in popular games like Fortnite, Minecraft, and GTA, promoting them as powerful and beneficial in-game items.

Project Overview

The #ModTheVeg campaign addressed the unfair representation of vegetables in games, where meat typically provides more health points and benefits. To correct this, I collaborated with top modders worldwide to create game modifications that elevated vegetables to equal or superior status compared to other food options.

My Role and Contributions

I built a custom Fortnite map from the ground up using Unreal Editor for Fortnite. This map has been played by tens of thousands of people and streamed globally by top streamers, including Ninja, who showcased it to his audience. I also optimized 3D assets for this custom map, overseeing the process from initial concept to final delivery and online publication. You can experience this map yourself with the code below.

Additionally, I modeled 3D assets for the game Skyrim, collaborating with a modder who handled the coding. My contributions included creating several in-game veggie-themed NPCs and props.

For GTA, I modeled a custom veggie-themed race car with impressive abilities such as flying, super speed, and the ability to drive over water. It was incredibly satisfying to see my custom car in action within GTA.

Overall, it was great to be the technical and 3D link in this collaboration, ensuring that every deadline was feasible from a technical standpoint. It was also rewarding to translate campaign assets to match the different games, providing a familiar yet fresh experience for the players.

Working on the #ModTheVeg campaign was both fun and challenging. It was rewarding to create something that not only fit into the overall campaign but also set the stage for future modifications. This project demonstrated the potential for innovative, game-based marketing strategies to influence and change perceptions in a positive way.